Hi
everyone. My name’s Paul Mc Kelvie, Adanech's husband. When I first met her
more than 10 years ago I thought I had a fairly good idea what good coffee
was like. I knew you had more chance of finding a twenty pound note lying in
the street than coming across a coffee shop in the UK that would tempt you
inside with the kind of aromas that only our European neighbours were
familiar with. Enjoying good coffee was a pleasure I saved for leisurely
breakfasts in Italy or Spain or somewhere at the other side of the world,
but not in Scotland. Safeway, ASDA, TESCO, Nescafe and Maxwell House were my
coffee suppliers and I thought of coffee pretty much in the same way as I
thought of bread, milk and potatoes - essential purchases but nothing to get
excited about. I guess millions of people had the same attitude - it was
cool to be a connoisseur of wine or fine cuisine but anyone getting their
knickers in a twist about coffee was just plain daft.
My attitude has changed quite a bit
since then and I'm glad to say that things have started to improve all over
the country. You can get a decent cup of coffee now in almost any city, but
you still have to sniff it out. Supermarkets are jumping on the
gourmet/premium coffee bandwagon and the selection of ground coffee
available is increasing steadily - some of it is not too bad either. I see a
couple of main reasons for coffee's new trendiness: firstly, a lot of people
have travelled to places where they've had good coffee and want to be able
to continue drinking it when they come home. Secondly, enterprising
marketing men have tagged the coffee shop onto the fast-food industry and
have made it ubiquitous. Consequently, the gourmet coffee industry, which is
already well developed, continues to gain momentum at a remarkable speed.
Small independent coffee shops are opening every day, each offering a unique
range snacks and meals and with their own atmosphere and ambiance. At the
same time, there has been a huge increase in the number of small coffee
roasters, many of which have an online presence. It has never been easier to
make really delicious coffee part of our everyday lives.
At Abyssinica, we plan to play an
important role in making top quality coffee readily available everywhere. I
have been educating myself about premium coffee for about eleven years now
and have travelled widely, sampling coffee from just about all the main
producing regions. There is so much variety that it is impossible to say
that one country's coffee is categorically better than another's or that one
particular origin is superior. However, my experience has led me to believe
that, because of its extensive diversity, Ethiopia is in a world of its own
when it comes to exporting coffee. It's true that some Ethiopian coffee is
of an inferior quality. However, in general, Ethiopian coffee is
consistently good, and the best-of-the-best is a delight. That's why we have
decided to specialise only in Ethiopian coffee.
From most consumer's point of view,
however, blended coffees are usually a better bet than single origins
because they offer a greater complexity and fullness. This works on the
principle that the sum of the whole is greater than its parts and is
something I agree with as far as coffee is concerned. A few years ago, I
stumbled on this phenomena by chance although it is already well documented.
I had been roasting several batches of single origin beans prior to cupping
and mixed all the beans I had left over in a single container. Eventually, I
decided to make coffee from the mixture that I had made. To my surprise, the
blend that I had unwittingly created was significantly better than the
single origins that it was composed of. This was a Eureka moment for me and
has had me experimenting with blending ever since. Nowadays, I consider
myself quite an expert. The varied character of Ethiopian beans provides me
with a palette of flavours that I cannot obtain anywhere else. When I blend
coffee for Abyssinica, I'm blending it for myself, and I don't settle for
second best. After many years of blending coffee, I've yet to find anyone
who didn't think my coffee was one of the best they'd ever tasted.
If you roast your own beans and
would like to try our single origins, you can be sure that we only stock top
quality. We import directly from Ethiopia so you won't find the same beans
at any other supplier, unless they've bought them from us. We have a
permanent presence in Ethiopia and are not at the mercy of an Ethiopian
coffee exporter for the quality of our beans.
I recommend that you try our coffee
once. If you’re not happy with the taste and the value for money, you don’t
have to buy it again. If you are, then you’ve found a supplier who values
your business and will strive to supply you with the best coffee in the
world. |